Top 5 Virtual Fitness Programs in Colombia Q1 2023

In the first quarter of 2023, the top 5 virtual fitness programs on a unified platform in Colombia demonstrated varied performance in terms of downloads, revenue, and active users. The data, sourced from Sensor Tower, provides detailed insights into the trends for each app.

Strava: Run, Bike, Hike saw a steady increase in weekly revenue, peaking at approximately $7.5K in mid-March before slightly declining towards the end of the quarter. Weekly downloads peaked at 4.8K in late January, and the app maintained a solid base of active users, fluctuating between 100K and 120K throughout the quarter.

silBe by Silvy Araujo experienced growth in weekly revenue, reaching nearly $7.5K in late January. Download numbers were highest in the first week of January at 746, and the app showed consistent engagement with users despite a slight dip in weekly downloads towards the end of the quarter.

Yoga-Go: Workout & Exercises had a strong start with weekly downloads peaking at 13.9K in early January. Revenue saw a high of about $3.9K in the same period. Active users showed a declining trend from 31.6K in early January to around 12K by the end of March.

Home Fitness Coach: FitCoach demonstrated significant spikes in downloads, particularly in early January with over 50K downloads. Revenue was highest in the first week of January at $4.3K. Active users peaked at 103.9K in the first week of January and then saw a decrease, stabilizing around 15K by the end of the quarter.

Zwift: Ride and Run showed consistent weekly revenue, peaking at $2.7K in late February. Download numbers were modest, with the highest being 170 in early March. Active user numbers remained stable, averaging around 550 users throughout the quarter.

For more detailed insights and data, visit Sensor Tower.